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How to Be Great in Sales

This book will make you more competitive. Iain Ewing's clear and direct instructions are easy to follow
and easy to implement. The techniques are guaranteed to give you instant results as soon as you put
the book down. It's filled with tips on how to make the most out of your sales performance.

1. How you Meet and Greet Your Customers.
2. Maximize your sales opportunities with 18 tips on Qualifying the Customer.
3. Make your products, services, ideas and yourself more saleable with 16 tips on Feature Presentation.
4. Turn a disagreement into a sale by learning the 101 Standard Conditions, Objections and Excuses,
and applying the 9 Tips on Overcoming Objections.
5. Close the Sale successfully by choosing from 12 Power-Closing Techniques.
6. Build a constant flow of repeat and referral sales with Effective Delivery and Owner Follow-Up.
7. Make your business grow by Prospecting for New Customers.
8. Develop unlimited sales opportunities through the art of Making Successful Cold Calls.

The Best Presentation Skills

“Great presenters get results. This book will teach you how to be a great presenter.”
- Iain Ewing

You will learn:
1. Overcoming Your Fear of Public Speaking
2. Understanding What Kind of Speaker You Are
3. Selling Your Message
4. Knowing Your Audience
5. Preparing Your Presentation
6. Humor
7. Visual Aids
8. Reading a Speech
9. Controlling and Projecting Your Voice
10. Body Language
11. Power-Dressing for Public Speaking
12. Giving Your Presentation
13. Answering Questions
14. The Responsibilities of a Master of Ceremonies
15. Speaking Engagement Checklists and Evaluation Forms

Media Skills in Good Times and Bad

This book will make you a more powerful communicator. If you know how to handle and use the
media to your advantage, you will get invaluable positive free publicity worth many millions of
dollars. And, when the unthinkable does happen, you will be able to control the damage, instead of
suffering huge losses.

The media is the #1 influence on how people perceive the world around them. Those who understand
how to use the media will be more successful than those who don't. You will know how to:

1. Make the Power of Television Work for You.
2. Get the Most Out of Radio.
3. Use Publications to Spread the Word.
4. Control the Telephone Interview.
5. Manage the Media in a Crisis.
6. Be prepared for the Ambush Interview
7. Achieve Your Goals at the Press Conference.
8. Sell Your Message and Gain Positive Mindshare

Also included are 13 feedback checklists so that you can improve constantly.